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Mission / Vision / Strategy

Mission

We deliver complete greenhouse solutions. Sustainable, global, and tailored to every customer.

From the first sketch to the final handover, we manage the entire process so our customers can focus on what really matters: growth – in every sense of the word. As a family-run business, we keep things personal and flexible. Every project is tailor-made to match the crop, climate, and location. We don't just build greenhouses – we build partnerships.

With short lines of communication and a hands-on approach, we work side by side with our clients to get the job done. We move forward by working together. And while we build for today, we invest in tomorrow – in people, in innovation, and in technology. That’s how we stay ahead and help shape the future of global horticulture.

Vision

We believe in a future where growers around the world can grow sustainably and efficiently.

And we’re committed to making that future a reality. As a family-run company, we contribute by delivering tailor-made greenhouse solutions that match every crop, every climate, and every ambition. Our strength lies in our commitment. We work closely with our clients, anticipate their needs, act fast, and build together. At the same time, we continue to invest—in people, in innovation, and in strong partnerships. That’s how we make a difference. For growers today, and for the horticulture of tomorrow.

Strategy

We’re a global leader in sustainable, innovative greenhouse construction—because of what we build, and how we build it.
As a family-run business, we believe in strong partnerships, craftsmanship, and personal contact. We help our clients grow with custom solutions that align with their goals, their climate, and their local conditions.
We invest in technology, knowledge, and people—and work with partners who share our values.

Sales meeting -  Debora, Arjan, Tim en Willem

Our strategy is built on the following foundations:

Craftsmanship & innovation We invest continuously in expertise, technology, and process improvement. Developing, learning, and innovating are part of who we are. That’s how we stay ahead in greenhouse construction.

Efficient logistics Well-organised logistics enable us to deliver competitively worldwide with control over quality, costs, and lead times.

Quality first We work with reliable materials, proven technologies, and trusted partners who meet our high standards.

Tailored solutions No standard models. Every greenhouse project is made to measure—based on the grower’s needs and the local climate.

Personal and flexible As a family business, we’re close to our clients. We move fast, think ahead, and keep the lines short—with direct, personal contact.

Strong partnerships We build lasting relationships with clients and local partners. Because you achieve more when you work together.

✔ Sustainable growth → We grow in a healthy, responsible way. We seize opportunities in emerging markets for sustainable cultivation, while staying true to our core values and company culture.

Core values

Our core values are the foundation of everything we do. They’re part of who we are, and they shape the way we work, collaborate, and move forward. This is what we stand for:

Quality Our greenhouses are built to last. We work with top-quality materials, technology, and craftsmanship to meet the highest standards - every time.

Reliability A deal is a deal. Whether it’s a small project or a large international greenhouse complex, clients and partners can count on us.

Safety Working safely isn’t just a rule - it’s a mindset. We don’t take risks. Our clear processes and guidelines ensure a safe working environment - both on-site and in our facilities.

Craftsmanship With years of experience and deep knowledge of greenhouse construction, we’re a strong and trusted partner. We know what works—and we use our expertise to help clients move forward.

Customer focus Our clients come first. We listen to our clients, understand their challenges, and deliver tailored solutions. We build strong, lasting relationships—because their success is our success.

Collaboration Together, you go further. We invest in our people and work closely with each other, our clients, and our partners. Short lines, team spirit, and a family mindset make us committed and effective.

Flexibility The world keeps changing, and so do we. With short lines and a personal approach, we adapt quickly to what our clients and the market need.

Innovation Greenhouse technology is always evolving, and so are we. We keep investing in new technologies and smarter processes to stay at the forefront of the industry.

Sustainability We don’t just build greenhouses, we help build a sustainable future. That’s why we choose environmentally friendly materials and energy-efficient production and logistics close to the source, reducing our ecological footprint.

✔ Future focus → We don’t wait—we lead. We spot opportunities, aren’t afraid to pioneer, and keep learning, improving, and investing in sustainable solutions. That’s how we help shape the future.

For more information? Don't hesitate to contact us!

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